Smart Signage

From the creative team at Breakfast, a physical-digital interactive agency based in Brooklyn, comes a new way to get where you want to be: Points, the most advanced and intelligent directional sign on Earth. Points looks as one may expect a directional sign to look: three arms pointing in different directions, each displaying text of a nearby destination. It’s when the arms begin to rotate around towards new directions and the text begins to update that it becomes apparent that this is not the static signage of yesterday, but rather an up-to-the-minute smart guide tailored to your specific needs. At eye level, a menu displays different categories of content that Points can serve up. In the morning, the top button might point you towards local ‘Coffee Shops,’ which switches to ‘Lunch Spots’ around noon, then eventually ‘Pubs’ as happy hour approaches. Another button might serve up close-by events that are trending on Twitter, or the scores from the games going on right now. Points pulls content from Foursquare, Twitter, local transportation APIs, RSS feeds and can be expanded to work with almost any online data source to adapt to any location where it’s installed. Currently, Points is being rented for events and short-term installations, but the team is already pushing forward development to make it fully weather-proof with the ability to be permanently installed.